UPFs

Backed by the likes of Mike Tyson and Future, vegan fast-food chain Mr Charlie's is opening 18 locations in Arizona, despite widespread restaurant closures in the US. Here's why. It's never been easy to own a hospitality business; for…
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The UK's largest retailer is not on track to meet its goal of increasing plant-based meat sales by 300% by this year, as consumers show an appetite for vegetables, beans, and tofu instead. In a further sign of the UK's dietary shift…
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Half of Americans recognise the health benefits of a vegan diet, but they need reassurance from their primary care doctors to eat more plants. While a majority of Americans say they are happy to eat more plant-based food and know it's…
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In an international study, experts suggest that ultra-processed foods and the "artificial" additives in them can raise the risk of premature death. Between 4-14% of premature deaths in eight countries are attributed to the consumption…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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As one of the world's largest plant-based meat companies, Beyond Meat hits back at the livestock industry with a new documentary short. Is beef just the new tobacco? That's one of the central claims in a new short film by Beyond…
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As sales of meat alternatives continue to slide, a new crop of whole-food plant protein formats is on the rise. Oh So Wholesome's Veg'chop is among the products spearheading this shift. This month, a shift seems to be occurring in…
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Americans' appetite for meat is increasing, with sales reaching record highs in 2024 amid a cultural shift and changing political landscape. Here's what's going on. Meat is back on American plates – at least if you look at the…
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THIS, the UK startup famous for its plant-based meat analogues, has introduced a new product format that champions whole foods and has more protein than tofu. After years of building its brand around products named THIS Isn't Chicken…
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Danish pharma giant Novo Nordisk has provided a grant worth 50 million kroner ($7.6M) to the University of Copenhagen to develop less processed plant-based proteins. As meat alternatives continue to be scrutinised for their level of…
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Plant-based proteins have come under heavy scrutiny for being ultra-processed, but current classification systems don't fully reflect a food's healthfulness, a new study has found. Plant proteins shouldn't be "demeaned" as unhealthy…
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The Non-GMO Project recently launched a new on-pack certification to help consumers identify ultra-processed foods – here's what you need to know, and what it means for plant-based meat. With ultra-processed foods (UPFs) front of mind…
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British vegan food brand Deliciously Ella's latest campaign attacks ultra-processing, which is now among plant-based meat's biggest pain points. "Consumers en masse aren’t just asking: ‘Is it plant-based?’ but: ‘What’s actually in it?'”…
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A new study shows that swapping meat with plant-based alternatives – no matter how processed – can lead to significant weight loss. The backlash against ultra-processed foods (UPFs) has cast a dark cloud over plant-based meat…
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Consumption of non-dairy alternatives witnessed a dip at the start of the year, while conventional products like whole milk enjoyed growing sales. Whether it's the US or Europe, dairy seems to be having a renaissance, and that too at…
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Over 90 nutrition scientists have hit back at a research project funded by Ozempic maker Novo Nordisk, which aims to develop a new classification for ultra-processed food. The ultra-processed food (UPF) wars are heating up, and this…
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Can Actual Veggies be the antidote to ultra-processed foods? It's what investors are hoping for, pumping $7M in funding for the New York startup. New York-based CPG firm Actual Veggies has gained $7M in a Series A funding round after…
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Synbio must prove itself as a superior alternative and win consumer trust to succeed amid the battle against ultra-processed foods, writes our columnist Chiara Cecchini. By Chiara Cecchini Ultra-processed foods (UPFs) are under fire,…
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Some headline writers and critics suggest an "anti-vegan backlash" is growing – protein and politics are key factors, but these narratives are missing the point. Veganism is dead, long live veganism! This month, the Daily Telegraph…
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Donald Trump's pick for Health & Human Services Secretary has been confirmed. From cultivated meat to methane vaccines, how will food tech fare over the next four years? It took a while, but Donald Trump got his man. Robert F…
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Months after securing an exit for Deliciously Ella, founders Ella and Matthew Mills have acquired vegan ready-meal leader Allplants out of administration under their revamped Plants brand. Less than three months after it entered…
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